With some advertisers, we hold a direct relationship where we are their incumbent media planning and buying agency. These clients are mainly from the gambling sector as the owner of Very Media, Verity Blake, has many years of experience working in the gambling industry and has worked both agency and client-side.
We also have clients who are marketing agencies. They white label our services in order to provide media planning and media buying for their clients. There are some key benefits for both the marketing agency and the advertiser of this model:
- Greater synergy between creative and media
- Maintain client relationship and safeguard service levels
- Monitor quality of work and have greater control of outputs with more control over media plans and results
- Achieve a growth in profit
Via our marketing agency partners we work with a variety of advertisers on both B2C and B2B campaigns in sectors such as charity, public sector, FMCG and gaming.