Account Based Marketing (ABM)

Account-Based Marketing (ABM) is all about focusing your ads on a few high-value companies instead of trying to reach everyone. Ads can then be personalised and more relevant which increases their impact. By focusing budget on specific accounts ROI is improved.

What is ABM?

Account Based Marketing (ABM) turns generic advertising into precise, high impact engagement directed to the most valuable B2B targets. Tailored ad campaigns are delivered to identified, specific high value accounts or industries. Strategic execution achieves personalised, relevant messaging which resonates with key decision makers. LinkedIn, programmatic and retargeting strategies work together to deliver aligned messaging. To maximise effectiveness it is crucial that marketing and sales align on targets and respective strategies.

Benefits of ABM

• Higher Relevance & Impact: Messaging is tailored to the account’s needs making them more engaging and impactful.
• Shortened Sales Cycles: With sales and marketing aligned, both team’s efforts can combine to move decision makers more quickly towards a purchase.
• Increased ROI: with budget is focused on high-value targets, and the targets moving quicker towards purchase return from the activity is more likely to be realised and attained quicker.
• Higher Deal Values: Because ABM targets larger, strategic accounts, deals tend to be of higher value and longer-term.

How can we help you with ABM?

We work with our clients on their Account Based Marketing efforts to ensure we are reaching the right companies with the right message. LinkedIn, Programmatic and Retargeting are planned holistically to maximise relevancy, engagement and impact.