Sport

Tap into the passion, loyalty, and excitement of sports fans with advertising that connects your brand to live events, teams and athletes. Sports advertising offers unique opportunities to engage highly engaged audiences and amplify brand visibility in dynamic and memorable ways.

Studies indicate that 81% of sports fans trust brands that sponsor their sports teams or athletes^[1], showcasing the strong influence of sports endorsements. Globally, sports sponsorship spending is projected to be around $100 billion by 2030^[2], reflecting the integral role of sports partnerships in global brand strategies.

How we work

Very Media buys rights for a multitude of brands across sports internationally on football events including the English Premier League, Champions League, Europa League, Nations League, La Liga, Serie A, Bundesliga, Ligue 1. We also buy rights across other sports including motorsports, rugby, basketball, cricket, tennis, badminton, boxing, ice hockey, volleyball and handball.

Our founder, Verity Blake, is a familiar face in the industry having built up a wide network of contacts with sports rights agents around the world.

Campaigns often utilise in-stadia media such as perimeter LED, static boards or ground ads such as mats or stickers. We buy a mix of traditional LED and virtual perimeter boards. Virtual perimeter boards, sometimes known as Digital Billboard Replacement (DBR), is where software is used to virtually overlay different ads onto the broadcast feed so augmented reality ads appear on TV or online. Different ads appear on the broadcast feed than are visible in the stadium. Events might be split into different feeds by region so different advertisers are shown on the broadcast feed around the world, for example different ads might be seen in Asia versus Europe.

Very Media has also brokered many sponsorships on sporting events and teams. These sponsorships could include naming rights, exposure on shirt or other kit, in-stadia activation, experiential, media and digital exposure, and fan engagement on social media. We also negotiate brand ambassador deals where this fits our client’s objectives.

Increasingly we are booking partnerships with TV broadcasters to advertise around events they are televising. Inventory might include sponsorship bumpers before and after ad breaks, on-screen logo bugs, L bands, Aston bands and squeeze ups.

Benefits of Sports Advertising

• Emotional Engagement: Connects with audiences on an emotional level, leveraging the passion and loyalty associated with sports to enhance brand affinity.
• Massive Reach: Sports events attract large and diverse audiences, providing a platform for brands to achieve broad visibility.
• Brand Loyalty and Trust: Aligning with respected teams and athletes can elevate brand credibility and foster consumer trust.
• Cross-Platform Exposure: Combines on-site, broadcast, and digital advertising, creating a multi-channel engagement strategy that maximises reach.
• Community Connection: Sports are deeply connected to community identity, offering brands a way to engage locally and globally in culturally relevant ways.
• Experiential Impact: Create memorable, interactive experiences that strengthen brand loyalty.