Sport Advertising

Very Media buys rights for a multitude of brands across sports internationally on events including the English Premier League, Champions League, Europa League, Nations League, La Liga, Serie A, The Australian Open, Abu Dhabi T10 cricket and the FIBA Champions League.

Our founder, Verity Blake, is a familiar face in the industry having built up a wide network of contacts with sports rights agents around the world.

Campaigns often utilise in-stadia media such as perimeter LED, static boards or ground ads such as mats or stickers.  We buy a mix of traditional LED and virtual perimeter boards.  Virtual perimeter boards, sometimes known as Digital Boards Replacement (DBR), is where software is used to virtually overlay different ads onto the broadcast feed so augmented reality ads appear on TV or online. Different ads appear on the broadcast feed than are visible in the stadium.  Events might be split into different feeds by region so different advertisers are shown on the broadcast feed around the world, for example different ads might be seen in Asia versus Europe.

Very Media has also brokered sponsorships on sporting events and teams.  These sponsorships could include naming rights, exposure on shirt or other kit, in-stadia media and digital exposure such as social media posts by players.  We also negotiate brand ambassador deals where this fits our client’s objectives.

Increasingly we are doing deals with TV broadcasters to advertise around events they are televising.  Inventory might include sponsorship bumpers before and after ad breaks, on-screen logo bugs, L bands, Aston bands and squeeze ups.