TV

The world of TV is evolving and there are more opportunities than ever for brands to advertise with both linear TV and VOD / addressable TV at all budget levels. TV advertising is still one of the most effective ways to promote your brand.  Linear TV and broadcaster VOD combined reach 89% of ABC1 adults in the UK every week and TV boosts the effectiveness of other channels by up to 54%^[1].

Linear TV’s unbeatable reach gives the opportunity to quickly boost exposure for brand awareness campaigns, or we can plan the TV strategy towards sales targets. It all depends on your objectives. Whether your goal is low-cost response, mass brand awareness or reaching niche audiences in specific programming, our team is here to help.

What is Linear TV?

Linear TV is the traditional broadcasting approach where programmes are scheduled and broadcast at specific times. Despite all the digital channels now available, linear TV is still hugely popular and there are massive audience events, like reality show finals and sporting events, that households gather for at a certain time.

Linear TV is also extremely cost efficient, with low cost per thousands (CPMs) compared to many other media types. Research frequently shows that TV is the best medium for building trust, achieving an emotional connection, and delivers better short term and long term ROI than other media channels.

Benefits of Linear TV

• Huge Reach: You can connect with millions of people at once, making it perfect for campaigns that need to be seen at scale.
• Great Engagement: TV ads are brilliant at telling stories, using images and sound to really grab people’s attention and make your message stick.
• Trust and Authority: Being on TV gives your brand a sense of legitimacy and authority. Your ad is broadcast alongside high-quality shows, which makes people trust you more.
• Consistent Visibility: You can make sure your ads are seen regularly, helping people remember your brand.
• Reaching Everyone: TV reaches a massive range of viewers, across all demographics
• Value for Money: Even though TV advertising can be an investment, the cost per thousand views (CPM) is often lower than other media channels, meaning you get a lot of bang for your buck.

How can we help you with Linear TV?

Very Media works with all the major broadcasters to plan and buy spot ad and sponsorship campaigns, as well as product placement.  Our expert team will research your product and market and, depending on your target audiences and objectives, we will create a tailored regional or national TV plan to achieve your goals.

All our TV campaigns are carefully managed and optimised, and we provide full reporting against your KPIs (using TV attribution software where appropriate).