Video On Demand (VOD)

In today’s digital landscape, Video On Demand (VOD) advertising offers a powerful and precise way to reach highly targeted audiences. Unlike traditional linear TV, VOD provides greater flexibility in budgeting and campaign planning. By leveraging audience data, we can deliver tailored messages based on demographics, interests, viewing habits and location – ensuring your brand connects with the right people, at the right time.

What is VOD?

VOD allows viewers the flexibility to watch content whenever they want and on different devices. Many of us are too impatient to wait for the next episode and binge watch multiple episodes at a time.

VOD includes broadcaster platforms such as ITVX, Channel 4 and Sky; advertising funded streaming like Netflix, Amazon Prime and Disney +; the addressable TV service Sky AdSmart; and we often include online channels like YouTube to extend the campaign cost-efficiently. With VOD we connect with audiences in a very specific and personalized way, and it is also great for reaching light linear TV viewers, such as 16-34 year olds.

Around 70% of UK homes subscribe to at least one VOD service^[1] and nearly 60% of people around the world prefer on-demand platforms over traditional TV. The US is leading the charge with over 85% of homes having a video subscription service^[2], while India’s VOD market is also exploding with over 600 million viewers in 2025^[3].

How can we help you with VOD?

We have relationships with all the major suppliers to plan and buy VOD campaigns. Our team of experts will build a tailored plan based on your goals and will assess whether delivering programmatically or direct will be the most effective.

All our VOD campaigns are meticulously managed and optimised, and we provide full reporting against your KPIs, plus more in-depth insights from the audience data this activity generates.

Benefits of VOD

• Targeted, Addressable Reach: As well as standard demographic targeting such as age and gender, we can delve deeper to target very specific audiences. VOD allows the potential to layer over data segments to reach niche audiences or people in-market for a specific product. This ensures your message reaches the right people at the right time.
• Comprehensive Analytics: VOD provides detailed information about how people are interacting with your ads and how they perform. We use this data to optimise campaigns to maximise ROI.
• Flexible Budgeting and Placement: VOD campaigns can be tailored to different budgets, and we have lots of control over where your ads are shown. This means we can get the most out of your budget and reach the right audience.
• Customised Geo Delivery: Campaigns and creative can be easily regionalised for advertisers who require a more localised campaign footprint. Campaigns can be set up to deliver with a set drivetime or distance proximity of specific postcodes.
• Quality Environment: With broadcaster VOD we can plan campaigns to appear in premium programming either targeted to a specific genre (e.g. Food & Health or Sport) or for your ad to appear in the biggest shows on TV right now.