Paid Social

Paid Social has emerged as a vital strategy for brands aiming to engage with targeted social media audiences in real-time. By leveraging the immense reach of social media platforms, we can create impactful campaigns that drive both engagement and conversions.

What is Paid Social Advertising?

Paid Social involves creating sponsored static or video content to reach specific audience segments based on their demographics, interests and behaviours. This allows us to target users in a way that integrates seamlessly with their social media experience. Most notable platforms for Paid Social include LinkedIn, Instagram, Facebook, YouTube, TikTok, X and Snapchat.

We can use Custom Audiences to reconnect with people who’ve already engaged with your brand, and Lookalike Audiences to reach new customers who share the same interests and behaviours as your best existing customers.

For our B2B clients we leverage Account-Based Marketing (ABM) to focus campaigns on high-value target accounts, delivering personalized messages and strategies that drive deeper engagement and higher ROI.

Social media ad spend is expected to reach $275 billion^[1] as brands continue to invest in highly targeted and measurable advertising. In the UK alone spend is expected to reach almost £10 billion in 2025^[2].

How can we help you with Paid Social?

Our skilled team at Very Media will develop a targeting approach to get the most impact from your budget across social media platforms and drive results. They will look at the audiences available within the platforms, as well as look at how external data can be utilised to give your campaigns the competitive edge.

Our social media team draw on their years of experience to deliver outstanding service across all stages of the campaign; from planning, through to design, management, optimisation and reporting.

Types of Paid Social Advertising

• Video
• Static image
• Carousels
• Lead Generation Units
• Influencer created content
• Interactive units
• First view positioning
• Audience / lifestyle / interest / lookalike / custom audience / ABM targeting

Benefits of Paid Social Advertising

• Precise Targeting: Use detailed demographic, interest, and behavioural data to reach the exact audience most likely to respond to your ads.
• Enhanced Engagement: Leverage the interactive and visual nature of social media to create engaging content that encourages likes, shares, and comments.
• Cost-Effectiveness: Flexible budgeting options allow advertisers to optimise spend based on campaign goals, ensuring cost-effective reach and engagement.
• Rapid Results: Unlike organic social strategies, paid social offers immediate placement and results, allowing you to quickly assess the effectiveness of your campaigns.
• Detailed Analytics: Access comprehensive analytics to track performance and refine strategies, ensuring campaigns are continually optimised for better results.
• ABM: By focusing on high value B2B accounts we are concentrating campaigns on accounts with the highest revenue potential which improves ROI.